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Book Review: Dave Trott, One + One = Three

By Ann Binnie, Managing Partner, Tovera Consulting. Summary view Dave Trott tells evocative yet sparely written stories, each illustrating an important point about creativity as it applies to life, art and the world of advertising. He always has told good stories, even before “storytelling” became fashionable. So it comes naturally and this book is a […]

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Is it a reputation crisis?

A friend recently sent me an email which read “United, Pepsi, the Oscars…. so many reputation crises, so many things to blog about!” And he’s right, for people concerned with the subject of reputation, there’s a lot of subject matter around. However, I’ve been hesitant to write about these recent events as ‘reputation crises’ as […]

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CEO Reputation

CEO Reputation – how to survive a crisis

Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your personal reputation, then you would be wise to take an active interest in your company’s reputation. Looking back over major reputation crises a consistent picture […]

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Kraft / Unilever – a story of two reputations

There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to lose a deal and irritate everyone’. From a reputation perspective, the moment I read about Kraft’s proposal, I thought, ‘what on earth are they thinking? This […]

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Four thoughts on reputation management for 2017.

Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest and transparent is absolutely vital If there’s one thing we’ve learned from 2016 it’s the power of the untruth when amplified by social media. There […]

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Facebook’s reputation risk

Facebook is facing a looming reputation crisis. It might not be immediately apparent, but there is now a growing group of negative voices speaking out against a variety of Facebook’s business practices. Some of you might question whether this matters – Facebook being the dominant force that it is – but sector domination doesn’t last […]

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Core Purpose

Why Core Purpose?

…the evolution of corporate responsibility Many organisations are grappling with defining their Core Purpose. The cynical amongst you might view this as a case of emperor’s new clothes, another new term for consultants to present as this seasons’ corporate must-have. However, there are solid business reasons for companies articulating why they exist, beyond making profits for […]

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Post Law. Where morality trumps legality.

We’ve entered what I’m calling the post-law period, where simply following the letter of the law isn’t enough to protect corporate reputation and brand. Companies are increasingly expected to do what customers and wider stakeholders believe is morally right i.e. follow the ‘spirit of the law’ – to do what the law intended, not find […]

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