Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can serve as a catalyst for the unraveling of a corporate reputation, which in turn can lead to value destruction, loss of business and more (e.g. […]
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If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]
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Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never Complain, Never Explain. What this meant in practise was that if a story broke in the media, or if an ex-employee or associate spilled the […]
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It never ceases to amaze me how some researchers/consultants/journalists can find a correlation between two datasets and then jump to a conclusion that one is absolutely related to, or even causing, the other. At best it’s lazy; at worst, it can lead to bad decisions being made. You see this frequently in political reporting where […]
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…and that has implications for risk, communications, HR and marketing directors. Isn’t it exciting when the business world gets a new topic to rally around? A topic of the moment is Reputation Risk. This one has actually been floating around for a few years now but has gained momentum recently as a number of high […]
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Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to suggest a good reputation alone is not enough. And how about having a strong brand, is that alone enough to secure long-term success? Again, perhaps […]
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Following is a fantastic blog first featured on the WARC website and written by Faris Yakob. It reminds us of the great work of Stephen King who gave us the game changing insight that we humans append personality traits to everything, including brands. Can you describe your brand personality? Give your brand The Psychopath Test […]
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Below we share an article first published in Harvard Business Review back in 2014. The writers argue the need for both qual and quant research in order to fully understand reputation. It’s an argument that resonates with Tovera. We advocate the use of both research methods in order to get the most rounded, informed view […]
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