When a company is making a strategic shift, like breaking into a new market or repositioning in an existing market, bringing its stakeholders with it is critical to its success. Those that choose to ignore this rule risk destroying value. A company listed in the UK, on average, is valued at over three times its […]
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London, 07 December 2018: Tovera Consulting (Tovera) has been appointed to lead a programme of research and insight development for Pret a Manger (Pret) to inform its engagement with stakeholders. Tovera will be working closely with Headland who have been appointed to advise on Pret’s corporate communications and public affairs. Part of the brief for […]
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During our work advising clients on how to build strong corporate brands and reputations we’re often asked about how companies should measure reputation. The same questions arise so we thought it useful to share our view in this Tovera Insight blog post. In summary, if you are considering measuring your company’s reputation, be sure you […]
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I’m sometimes asked why we at Tovera focus on providing insight and strategic advice for reputation and brand building and not on the implementation of resulting strategies. My answer is always the same – it’s critical we do not have a channel bias so are free to advise on the actions most important to building […]
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Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the CEO abusing an Uber driver, and the long running debate on whether Uber’s drivers should have employee rights, to name just a few. The question […]
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Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can serve as a catalyst for the unraveling of a corporate reputation, which in turn can lead to value destruction, loss of business and more (e.g. […]
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If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]
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Below we share an article first published in Harvard Business Review back in 2014. The writers argue the need for both qual and quant research in order to fully understand reputation. It’s an argument that resonates with Tovera. We advocate the use of both research methods in order to get the most rounded, informed view […]
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