When it comes to being authentic, Dolly knows best.

Dolly Parton embodies all that is good about America. A hugely talented singer-songwriter and musician; a 60-year career with global success; doing genuine good through her philanthropy projects such as the Imagination Library and the Dollywood Foundation; and just last week filmed encouraging people to get their Covid vaccine. Dolly’s rags to riches story and […]

Read More

Do you know what your stakeholders are thinking?

When a company is making a strategic shift, like breaking into a new market or repositioning in an existing market, bringing its stakeholders with it is critical to its success. Those that choose to ignore this rule risk destroying value. A company listed in the UK, on average, is valued at over three times its […]

Read More

Is transparency the first among equals of reputational virtues?

Here at Tovera we like to think of the attributes of corporate reputation that organisations try (or claim) to live by as virtues – a nice complement to, but distinct from, the organisation’s brand values. [see link here for more on that subject] Our experience over the years has taught us that there is often […]

Read More

Where is your company on the Ethics Matrix?

In the news recently we learned that some companies have responded to the less adverse than expected impact of COVID 19 on their business by paying back their furlough grants to the government – an unquestionably ethical decision. This set us wondering here at Tovera about how much in recent months companies  have found their […]

Read More

There’s no such thing as ‘quick insight’

The speed with which marketers and communication executives are currently expected to craft compelling campaigns and messages means they are often looking for ‘quick insight’ as a ‘hook’. We see it frequently with our clients and agency partners: conversations that start with “do you have a quick insight on….”. Little wonder that our hearts sink. […]

Read More

Is your Purpose fit for purpose?

Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new word for what was previously known as vision and mission. For a few, it’s purely a statement of intent for use in PR or communications […]

Read More