Is transparency the first among equals of reputational virtues?

Here at Tovera we like to think of the attributes of corporate reputation that organisations try (or claim) to live by as virtues – a nice complement to, but distinct from, the organisation’s brand values. [see link here for more on that subject] Our experience over the years has taught us that there is often […]

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Where is your company on the Ethics Matrix?

In the news recently we learned that some companies have responded to the less adverse than expected impact of COVID 19 on their business by paying back their furlough grants to the government – an unquestionably ethical decision. This set us wondering here at Tovera about how much in recent months companies  have found their […]

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There’s no such thing as ‘quick insight’

The speed with which marketers and communication executives are currently expected to craft compelling campaigns and messages means they are often looking for ‘quick insight’ as a ‘hook’. We see it frequently with our clients and agency partners: conversations that start with “do you have a quick insight on….”. Little wonder that our hearts sink. […]

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Is your Purpose fit for purpose?

Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new word for what was previously known as vision and mission. For a few, it’s purely a statement of intent for use in PR or communications […]

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brand purpose

Defining a corporate purpose.

It can sometimes feel strange watching companies identify a need to define their ‘purpose’ as if they’d previously operated without one. Anyone who runs a company knows that the purpose of the company – first and foremost – is to make a profit. Without profit, the company ceases to exist. Ah, you say, it’s different […]

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Pret a Manger appoints Tovera

London, 07 December 2018: Tovera Consulting (Tovera) has been appointed to lead a programme of research and insight development for Pret a Manger (Pret) to inform its engagement with stakeholders. Tovera will be working closely with Headland who have been appointed to advise on Pret’s corporate communications and public affairs. Part of the brief for […]

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reputation measurement

Tovera Insight: Reputation Measurement

During our work advising clients on how to build strong corporate brands and reputations we’re often asked about how companies should measure reputation. The same questions arise so we thought it useful to share our view in this Tovera Insight blog post. In summary, if you are considering measuring your company’s reputation, be sure you […]

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CEOs beware!

When companies suffer reputation damage, what becomes of the CEO? And what can CEOs learn? Companies spend significant sums on understanding, building and protecting corporate brand and reputation but what of the CEOs leading these companies? Evidence suggests that corporate and CEO reputations are intrinsically linked but CEOs don’t always enjoy the same level of […]

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