Reputation Management

CEO Reputation

CEO Reputation – how to survive a crisis

Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your personal reputation, then you would be wise to take an active interest in your company’s reputation. Looking back over major reputation crises a consistent picture […]

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Kraft / Unilever – a story of two reputations

There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to lose a deal and irritate everyone’. From a reputation perspective, the moment I read about Kraft’s proposal, I thought, ‘what on earth are they thinking? This […]

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Four thoughts on reputation management for 2017.

Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest and transparent is absolutely vital If there’s one thing we’ve learned from 2016 it’s the power of the untruth when amplified by social media. There […]

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Facebook’s reputation risk

Facebook is facing a looming reputation crisis. It might not be immediately apparent, but there is now a growing group of negative voices speaking out against a variety of Facebook’s business practices. Some of you might question whether this matters – Facebook being the dominant force that it is – but sector domination doesn’t last […]

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Why invest in reputation management?

I’m often asked by clients to help them build a business case to secure the budgets and resources required for effective, pro-active reputation management. This is an executive summary that brings together key pieces of research that each look at the benefits of investing in corporate reputation management, much of which informs the work that […]

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