April 2018 - Tovera Consulting

Reputation Managers: Beware the law of the instrument.

12 April 2018 by Spencer Jordan Fox

I’m sometimes asked why we at Tovera focus on providing insight and strategic advice for reputation and brand building and not on the implementation of resulting strategies. My answer is always the same – it’s critical we do not have a channel bias so are free to advise on the actions most important to building […]

Where is the ethical line?

12 April 2018 by Spencer Jordan Fox

When a reputation is ruined following a company or an individual being accused of ‘crossing the ethical line’ it begs the questions: just where is the ethical line? Perhaps more importantly, who is drawing it? And when ethics is a core tenet of reputation, what does this mean for reputation managers? There have been many […]