I’m sometimes asked why we at Tovera focus on providing insight and strategic advice for reputation and brand building and not on the implementation of resulting strategies. My answer is always the same – it’s critical we do not have a channel bias so are free to advise on the actions most important to building […]
Read More ›Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the CEO abusing an Uber driver, and the long running debate on whether Uber’s drivers should have employee rights, to name just a few. The question […]
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Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can serve as a catalyst for the unraveling of a corporate reputation, which in turn can lead to value destruction, loss of business and more (e.g. […]
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If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]
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