Insight

Brand and Reputation insight are core to high value Intelligence Capital

The MRS’s excellent paper on Intelligence Capital is something that resonates very strongly with us at Tovera. (https://www.mrs.org.uk/resources/intelligence-capital) We find that clients attracted to our proposition tend to be those who (either implicitly or explicitly) embrace the idea of intelligence capital as an asset that has an impact on business performance and value creation. They […]

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Do you know what your stakeholders are thinking?

When a company is making a strategic shift, like breaking into a new market or repositioning in an existing market, bringing its stakeholders with it is critical to its success. Those that choose to ignore this rule risk destroying value. A company listed in the UK, on average, is valued at over three times its […]

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There’s no such thing as ‘quick insight’

The speed with which marketers and communication executives are currently expected to craft compelling campaigns and messages means they are often looking for ‘quick insight’ as a ‘hook’. We see it frequently with our clients and agency partners: conversations that start with “do you have a quick insight on….”. Little wonder that our hearts sink. […]

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Pret a Manger appoints Tovera

London, 07 December 2018: Tovera Consulting (Tovera) has been appointed to lead a programme of research and insight development for Pret a Manger (Pret) to inform its engagement with stakeholders. Tovera will be working closely with Headland who have been appointed to advise on Pret’s corporate communications and public affairs. Part of the brief for […]

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reputation measurement

Tovera Insight: Reputation Measurement

During our work advising clients on how to build strong corporate brands and reputations we’re often asked about how companies should measure reputation. The same questions arise so we thought it useful to share our view in this Tovera Insight blog post. In summary, if you are considering measuring your company’s reputation, be sure you […]

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