Core Purpose

Why Core Purpose?

14 October 2016  by

…the evolution of corporate responsibility Many organisations are grappling with defining their Core Purpose. The cynical amongst you might view this as a case of emperor’s new clothes, another new term for consultants to present as this seasons’ corporate must-have. However, there are solid business reasons for companies articulating why they exist, beyond making profits for […]

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Post Law. Where morality trumps legality.

14 October 2016  by

We’ve entered what I’m calling the post-law period, where simply following the letter of the law isn’t enough to protect corporate reputation and brand. Companies are increasingly expected to do what customers and wider stakeholders believe is morally right i.e. follow the ‘spirit of the law’ – to do what the law intended, not find […]

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Does viewing people as assets demean them (and us)?

11 August 2016  by

Article by Ann Binnie. I heard this morning on the radio a discussion about the various Olympic authorities’ deliberations on whether/who to ban from the Russian squad for misuse of performance enhancing drugs. I was struck by the use of the term “assets” for the athletes in question. Maybe the context of Russia made me […]

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Why invest in reputation management?

30 June 2016  by

I’m often asked by clients to help them build a business case to secure the budgets and resources required for effective, pro-active reputation management. This is an executive summary that brings together key pieces of research that each look at the benefits of investing in corporate reputation management, much of which informs the work that […]

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Wouldn’t it be great to have your own board of experts?

1 April 2016  by

When we launched Tovera Consulting it was with a vision to offer more than a traditional corporate brand and reputation consultancy. Recognising that whilst most of our research and advice would inform brand positioning, reputation management and corporate communications strategies, our experience also told us that sometimes, building reputation isn’t always about a communications outcome. […]

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reputation resilience

Schillings’ view: Six reputation management must-dos

1 April 2016  by

Taken from a recent ‘Reputation Resilience Report’ from the law firm Schillings which reports into the resilience of corporate reputation from the perspectives of the equity analysts, private equity funds and institutional fund managers whose opinions and reviews have the biggest direct impact on corporate valuation of any stakeholder group. These are the summary must-dos: […]

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“Consumers are morons”

29 March 2016  by

Mark Ritson recently published an opinion piece where he concludes that in light of the relatively small dip in VW sales following the emissions scandal, perhaps consumers are unconcerned with corporate reputation, that they are perhaps, really morons. This got me thinking, are consumers really morons, unconcerned with corporate reputation? It was ten years ago […]

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