We build brands & reputations

We are experts in Brand and Reputation research, insight and strategy.

TOVERA is a brand and reputation consultancy. We work with organisations to build strong brands and reputations as Рwhen considered together Рthey are found to be powerful drivers of value and long term success. We use a unique methodology which brings leading brand and reputation thinking in to a single research framework for analysis and strategic planning. We offer brand and reputation insight, strategic planning and definition.
The primary focus of our work is in understanding the issues that matter to all stakeholders, including customers; how in that context, an organisation defines positioning, proposition and purpose that are relevant and credible to customers and stakeholders and adequately differentiated from alternatives to drive growth and value. This is our entire focus; we are independent, unbiased, channel neutral and research agnostic. We are strategic.

Latest thinking from Tovera

INSIGHT

INSIGHT

Analysing existing and primary research to reveal how an organisation is perceived and what defines its brand and reputation. Providing robust, actionable insights.

STRATEGY

STRATEGY

Working with organisations to define their distinctive brand proposition and/or reputation foundation. Defining strategy and developing the implementation plan.

MEASUREMENT

MEASUREMENT

Bespoke measurement systems to provide a clear picture of what drives brand and reputation perception and the impact of those drivers on business value

ADVICE

ADVICE

Our Panel of Experts includes industry leading brand and reputation advisers to provide expert advice on brand & reputation management.