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Is your Purpose fit for purpose?

Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new word for what was previously known as vision and mission. For a few, it’s purely a statement of intent for use in PR or communications […]

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CEOs beware!

When companies suffer reputation damage, what becomes of the CEO? And what can CEOs learn? Companies spend significant sums on understanding, building and protecting corporate brand and reputation but what of the CEOs leading these companies? Evidence suggests that corporate and CEO reputations are intrinsically linked but CEOs don’t always enjoy the same level of […]

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ethical line

Where is the ethical line?

When a reputation is ruined following a company or an individual being accused of ‘crossing the ethical line’ it begs the questions: just where is the ethical line? Perhaps more importantly, who is drawing it? And when ethics is a core tenet of reputation, what does this mean for reputation managers? There have been many […]

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Is it a reputation crisis?

A friend recently sent me an email which read “United, Pepsi, the Oscars…. so many reputation crises, so many things to blog about!” And he’s right, for people concerned with the subject of reputation, there’s a lot of subject matter around. However, I’ve been hesitant to write about these recent events as ‘reputation crises’ as […]

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reputation resilience

Schillings’ view: Six reputation management must-dos

Taken from a recent ‘Reputation Resilience Report’ from the law firm Schillings which reports into the resilience of corporate reputation from the perspectives of the equity analysts, private equity funds and institutional fund managers whose opinions and reviews have the biggest direct impact on corporate valuation of any stakeholder group. These are the summary must-dos: […]

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measurement

Reputation Measurement: Why Bother?

If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, brand trackers, reputation, employee engagement, trust metrics… the list goes on. With so many measures, there’s a real risk of racing to achieve a number, […]

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