The speed with which marketers and communication executives are currently expected to craft compelling campaigns and messages means they are often looking for ‘quick insight’ as a ‘hook’. We see […]
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Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new […]
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It was only two weeks’ ago that we shared our thoughts on how to define a corporate purpose (and almost four years since our first blog on the topic). Purpose […]
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It can sometimes feel strange watching companies identify a need to define their ‘purpose’ as if they’d previously operated without one. Anyone who runs a company knows that the purpose […]
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London, 07 December 2018: Tovera Consulting (Tovera) has been appointed to lead a programme of research and insight development for Pret a Manger (Pret) to inform its engagement with stakeholders. […]
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During our work advising clients on how to build strong corporate brands and reputations we’re often asked about how companies should measure reputation. The same questions arise so we thought […]
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When companies suffer reputation damage, what becomes of the CEO? And what can CEOs learn? Companies spend significant sums on understanding, building and protecting corporate brand and reputation but what […]
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The list of sectors being scrutinised for their practices grows by the day. Following hot on the heels of Banking and Financial Services; Food and Drink and Energy, Fashion is […]
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Lessons we can all learn from Gareth Southgate and the England team. As England fans across the nation come to terms with our defeat at the hands of Croatia, we […]
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I’m sometimes asked why we at Tovera focus on providing insight and strategic advice for reputation and brand building and not on the implementation of resulting strategies. My answer is […]
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