When a reputation is ruined following a company or an individual being accused of ‘crossing the ethical line’ it begs the questions: just where is the ethical line? Perhaps more […]
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Here at Tovera we continue to think about why corporate brand is different from corporate reputation. I am struck by how brands declare themselves in terms of providing their benefits […]
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By Ann Binnie, Managing Partner, Tovera Consulting. Summary view Dave Trott tells evocative yet sparely written stories, each illustrating an important point about creativity as it applies to life, art […]
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We are introducing a new feature which we hope will provide nuggets of wisdom and food for thought for our readers. Tovera Talk asks key industry figures to respond to […]
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A friend recently sent me an email which read “United, Pepsi, the Oscars…. so many reputation crises, so many things to blog about!” And he’s right, for people concerned with […]
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Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your […]
Read More ›Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the […]
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There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to […]
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Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest […]
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Facebook is facing a looming reputation crisis. It might not be immediately apparent, but there is now a growing group of negative voices speaking out against a variety of Facebook’s […]
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