Corporate brand and reputation are recognised as being where significant value is held in companies. On average, 90% of the value of a listed company is attributable to intangibles such […]
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An organisation’s Brand and its Reputation are both proven to contribute to its value and be fundamental to its long-term success. Thus, it follows that they should work in lockstep […]
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After over a year of mostly tactical and reactive marketing and communications, you think you now know how the ground has shifted, how attitudes have changed, the degree to which […]
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Dolly Parton embodies all that is good about America. A hugely talented singer-songwriter and musician; a 60-year career with global success; doing genuine good through her philanthropy projects such as […]
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When a company is making a strategic shift, like breaking into a new market or repositioning in an existing market, bringing its stakeholders with it is critical to its success. […]
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Lately we seem to have been seeing quite a lot of reference to something called “brand reputation” in the context of potential competitive advantage or threat. This concerns us here […]
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The speed with which marketers and communication executives are currently expected to craft compelling campaigns and messages means they are often looking for ‘quick insight’ as a ‘hook’. We see […]
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Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new […]
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It was only two weeks’ ago that we shared our thoughts on how to define a corporate purpose (and almost four years since our first blog on the topic). Purpose […]
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It can sometimes feel strange watching companies identify a need to define their ‘purpose’ as if they’d previously operated without one. Anyone who runs a company knows that the purpose […]
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