Corporate brand and reputation are recognised as being where significant value is held in companies. On average, 90% of the value of a listed company is attributable to intangibles such […]
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The MRS’s excellent paper on Intelligence Capital is something that resonates very strongly with us at Tovera. (https://www.mrs.org.uk/resources/intelligence-capital) We find that clients attracted to our proposition tend to be those […]
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After over a year of mostly tactical and reactive marketing and communications, you think you now know how the ground has shifted, how attitudes have changed, the degree to which […]
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We have been musing here at Tovera at the apparent fact that corporates, businesses, brands, even politicians seem to win on brand but lose on reputation. Normally we resist quite […]
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Lately we seem to have been seeing quite a lot of reference to something called “brand reputation” in the context of potential competitive advantage or threat. This concerns us here […]
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Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new […]
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It was only two weeks’ ago that we shared our thoughts on how to define a corporate purpose (and almost four years since our first blog on the topic). Purpose […]
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Here at Tovera we continue to think about why corporate brand is different from corporate reputation. I am struck by how brands declare themselves in terms of providing their benefits […]
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By Ann Binnie, Managing Partner, Tovera Consulting. Summary view Dave Trott tells evocative yet sparely written stories, each illustrating an important point about creativity as it applies to life, art […]
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We’ve entered what I’m calling the post-law period, where simply following the letter of the law isn’t enough to protect corporate reputation and brand. Companies are increasingly expected to do […]
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