When companies suffer reputation damage, what becomes of the CEO? And what can CEOs learn? Companies spend significant sums on understanding, building and protecting corporate brand and reputation but what […]
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The list of sectors being scrutinised for their practices grows by the day. Following hot on the heels of Banking and Financial Services; Food and Drink and Energy, Fashion is […]
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I’m sometimes asked why we at Tovera focus on providing insight and strategic advice for reputation and brand building and not on the implementation of resulting strategies. My answer is […]
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Here at Tovera we continue to think about why corporate brand is different from corporate reputation. I am struck by how brands declare themselves in terms of providing their benefits […]
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Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your […]
Read More ›Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the […]
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There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to […]
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Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest […]
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Facebook is facing a looming reputation crisis. It might not be immediately apparent, but there is now a growing group of negative voices speaking out against a variety of Facebook’s […]
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We’ve entered what I’m calling the post-law period, where simply following the letter of the law isn’t enough to protect corporate reputation and brand. Companies are increasingly expected to do […]
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