Purpose Archives - Tovera Consulting

Is your Purpose fit for purpose?

18 June, 2020 by Spencer Jordan Fox

Purpose comes dressed in many guises. Here at Tovera, we have always considered it central to the corporate brand. We observe that for some it seems to be a new […]

Purpose and the dangers of ignoring basic principles.

20 February, 2020 by Spencer Jordan Fox

It was only two weeks’ ago that we shared our thoughts on how to define a corporate purpose (and almost four years since our first blog on the topic). Purpose […]

Defining a corporate purpose.

6 February, 2020 by Spencer Jordan Fox

It can sometimes feel strange watching companies identify a need to define their ‘purpose’ as if they’d previously operated without one. Anyone who runs a company knows that the purpose […]