Corporate brand and reputation are recognised as being where significant value is held in companies. On average, 90% of the value of a listed company is attributable to intangibles such […]
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It can sometimes feel strange watching companies identify a need to define their ‘purpose’ as if they’d previously operated without one. Anyone who runs a company knows that the purpose […]
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When companies suffer reputation damage, what becomes of the CEO? And what can CEOs learn? Companies spend significant sums on understanding, building and protecting corporate brand and reputation but what […]
Read More ›Uber’s reputation is taking a pounding. We’ve all seen the avalanche of negative news stories of late: accusations of sexism in the workplace, using covert software to ‘grey-ball’ regulators, the […]
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There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to […]
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Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can […]
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Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to […]
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Following is a fantastic blog first featured on the WARC website and written by Faris Yakob. It reminds us of the great work of Stephen King who gave us the […]
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