CEO reputation

CEOs beware!

When companies suffer reputation damage, what becomes of the CEO? And what can CEOs learn? Companies spend significant sums on understanding, building and protecting corporate brand and reputation but what of the CEOs leading these companies? Evidence suggests that corporate and CEO reputations are intrinsically linked but CEOs don’t always enjoy the same level of […]

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CEO Reputation

CEO Reputation – how to survive a crisis

Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your personal reputation, then you would be wise to take an active interest in your company’s reputation. Looking back over major reputation crises a consistent picture […]

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