Corporate brand and reputation are recognised as being where significant value is held in companies. On average, 90% of the value of a listed company is attributable to intangibles such […]
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After over a year of mostly tactical and reactive marketing and communications, you think you now know how the ground has shifted, how attitudes have changed, the degree to which […]
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We have been musing here at Tovera at the apparent fact that corporates, businesses, brands, even politicians seem to win on brand but lose on reputation. Normally we resist quite […]
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Here at Tovera we like to think of the attributes of corporate reputation that organisations try (or claim) to live by as virtues – a nice complement to, but distinct […]
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During our work advising clients on how to build strong corporate brands and reputations we’re often asked about how companies should measure reputation. The same questions arise so we thought […]
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The list of sectors being scrutinised for their practices grows by the day. Following hot on the heels of Banking and Financial Services; Food and Drink and Energy, Fashion is […]
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Lessons we can all learn from Gareth Southgate and the England team. As England fans across the nation come to terms with our defeat at the hands of Croatia, we […]
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I’m sometimes asked why we at Tovera focus on providing insight and strategic advice for reputation and brand building and not on the implementation of resulting strategies. My answer is […]
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Here at Tovera we continue to think about why corporate brand is different from corporate reputation. I am struck by how brands declare themselves in terms of providing their benefits […]
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Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your […]
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