Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can […]
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If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, […]
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Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never […]
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It never ceases to amaze me how some researchers/consultants/journalists can find a correlation between two datasets and then jump to a conclusion that one is absolutely related to, or even […]
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…and that has implications for risk, communications, HR and marketing directors. Isn’t it exciting when the business world gets a new topic to rally around? A topic of the moment […]
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Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to […]
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Following is a fantastic blog first featured on the WARC website and written by Faris Yakob. It reminds us of the great work of Stephen King who gave us the […]
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Below we share an article first published in Harvard Business Review back in 2014. The writers argue the need for both qual and quant research in order to fully understand […]
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