An organisation’s Brand and its Reputation are both proven to contribute to its value and be fundamental to its long-term success. Thus, it follows that they should work in lockstep […]
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After over a year of mostly tactical and reactive marketing and communications, you think you now know how the ground has shifted, how attitudes have changed, the degree to which […]
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The speed with which marketers and communication executives are currently expected to craft compelling campaigns and messages means they are often looking for ‘quick insight’ as a ‘hook’. We see […]
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Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest […]
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In a thoroughly good BBC interview led by Hugh Edwards, President Obama very eloquently and rather forcefully put forward his view that the UK should remain in the EU. His […]
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Mark Ritson recently published an opinion piece where he concludes that in light of the relatively small dip in VW sales following the emissions scandal, perhaps consumers are unconcerned with […]
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Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can […]
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Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never […]
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