During our work advising clients on how to build strong corporate brands and reputations we’re often asked about how companies should measure reputation. The same questions arise so we thought […]
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Post-truth, being honest and transparent is absolutely vital Reputation management is about quality stakeholder engagement Meaningful reputation measurement is about outcomes Being ‘authentic’ hasn’t gone away. 1. Post-truth, being honest […]
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I’m often asked by clients to help them build a business case to secure the budgets and resources required for effective, pro-active reputation management. This is an executive summary that […]
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Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can […]
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If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, […]
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Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to […]
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Below we share an article first published in Harvard Business Review back in 2014. The writers argue the need for both qual and quant research in order to fully understand […]
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