Pharma RepTrak 2016 – a critique This week saw the publication of the latest data on pharma reputation amongst the general public from both Reputation Institute (RI) and Edelman. It […]
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In a thoroughly good BBC interview led by Hugh Edwards, President Obama very eloquently and rather forcefully put forward his view that the UK should remain in the EU. His […]
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By Ann Binnie. I feel the urge to make a “statement of the bleeding obvious”, or at least start a bit of a dialogue about what may, or may not […]
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When we launched Tovera Consulting it was with a vision to offer more than a traditional corporate brand and reputation consultancy. Recognising that whilst most of our research and advice […]
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Taken from a recent ‘Reputation Resilience Report’ from the law firm Schillings which reports into the resilience of corporate reputation from the perspectives of the equity analysts, private equity funds […]
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Mark Ritson recently published an opinion piece where he concludes that in light of the relatively small dip in VW sales following the emissions scandal, perhaps consumers are unconcerned with […]
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Plan for the fact that managing your CEO’s reputation is part of managing your corporate reputation. There are many examples that demonstrate how the behaviour of a CEO can […]
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If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, […]
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Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never […]
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It never ceases to amaze me how some researchers/consultants/journalists can find a correlation between two datasets and then jump to a conclusion that one is absolutely related to, or even […]
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