November 2015 - Tovera Consulting

Reputation Measurement: Why Bother?

12 November, 2015 by Spencer Jordan Fox

If there’s one thing that (for me) has defined this recent period in business, it’s the seemingly unquenchable desire for businesses to measure stuff. We have KPIs, KPOs, sentiment tracking, […]

Coming Out Fighting

2 November, 2015 by Spencer Jordan Fox

Can corporate communicators learn from individuals fighting to protect personal reputation? There was a time, not that long ago, when many high profile individuals lived by the mantra of Never […]

Spurious Correlations

2 November, 2015 by Spencer Jordan Fox

It never ceases to amaze me how some researchers/consultants/journalists can find a correlation between two datasets and then jump to a conclusion that one is absolutely related to, or even […]