May 2015 - Tovera Consulting

Brand & reputation rankings? They each only tell half the story.

20 May, 2015 by Spencer Jordan Fox

Is a strong reputation enough to assure business success? Perhaps not, if you consider the results of Reputation Institute’s RepTrak survey that were published last week – which seem to […]

Give your brand the psychopath test

6 May, 2015 by Spencer Jordan Fox

Following is a fantastic blog first featured on the WARC website and written by Faris Yakob. It reminds us of the great work of Stephen King who gave us the […]

Don’t trust your company’s reputation to the quants!

5 May, 2015 by Spencer Jordan Fox

Below we share an article first published in Harvard Business Review back in 2014. The writers argue the need for both qual and quant research in order to fully understand […]