Kraft / Unilever – a story of two reputations

There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to lose a deal and irritate everyone’. From a reputation perspective, the moment I read about Kraft’s proposal, I thought, ‘what on earth are they thinking? This […]

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Core Purpose

Why Core Purpose?

…the evolution of corporate responsibility Many organisations are grappling with defining their Core Purpose. The cynical amongst you might view this as a case of emperor’s new clothes, another new term for consultants to present as this seasons’ corporate must-have. However, there are solid business reasons for companies articulating why they exist, beyond making profits for […]

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Post Law. Where morality trumps legality.

We’ve entered what I’m calling the post-law period, where simply following the letter of the law isn’t enough to protect corporate reputation and brand. Companies are increasingly expected to do what customers and wider stakeholders believe is morally right i.e. follow the ‘spirit of the law’ – to do what the law intended, not find […]

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