One philosophy; a fully tailored approach
TOVERA provides expert advice on all areas of reputation and brand management. Our services can be taken individually or in combination depending on the requirement. Whilst we have one philosophy, the way we support clients is entirely flexible and bespoke to their individual needs.
Many engagements typically start with a research audit: what knowledge currently exists both internally to the organisation and externally. What can this existing research tell us about the reputation landscape the organisation operates within and how differentiated is its brand? This process also allows us to identify where there are gaps in knowledge that might need to be filled in order to provide the most informed advice for brand/reputation building strategies and activities.
Analysing existing and primary research to reveal how an organisation is perceived and what defines its brand and reputation. Providing robust, actionable insights.
Working with organisations to define their distinctive brand proposition and/or reputation foundation. Defining strategy and developing the implementation plan.
Bespoke measurement systems to provide a clear picture of what drives brand and reputation perception and the impact of those drivers on business value