WEBINAR: The Brand & Reputation Imperative

Be your CEO’s Value Guardian: Balancing Brand and Reputation in the Intangible Economy

In 2025, with nearly 90% of the value of major companies residing in intangible assets, the stakes for CMOs have never been higher. Among these intangibles, brand and reputation dominate and they sit squarely in the marketing domain.

This session, led by Ann Binnie and Spencer Fox, based on our latest research with global CMOs and CCOs and enriched with insights from leading experts, will reveal how marketing and communications leaders can become indispensable allies to their CEOs by both protecting value (“not on my watch”) and driving value growth.

The context has never been more urgent. Just this week, Reuters reported that CEO turnover at S&P 500 companies has reached its fastest pace since 2005, driven by:

• Activist investors reshaping leadership and strategy,
  
• Boards showing zero tolerance for reputational missteps post-#MeToo, and
  
• Heightened focus on culture and reputation as non-negotiable drivers of enterprise value.
  

As Jasper Street’s da Silva Vint observed: “Boards today remove executives not only to enforce policy, but to protect shareholder, employee, and public trust.”

For marcomms leaders, this is a call to action.

Brand and reputation, when misaligned, destroy value. Bud Light, Boeing, and McDonald’s serve as cautionary tales. But when balanced and integrated, they are the most powerful levers for value creation and risk mitigation available to the C-suite.

In this session, we will:

• Unpack the latest research on the symbiotic relationship between brand and reputation,
  
• Share real-world case studies that illustrate the cost of imbalance and the rewards of alignment, and
  
• Provide a clear, actionable roadmap to build, protect, and grow brand and reputation equity in direct support of the CEO’s value agenda.
  

This is not a marketing conversation. This is about taking a board-level seat at the value table.

Register in advance for this webinar by clicking on the link below. Places are limited so we will respond to confirm your seat:
https://us02web.zoom.us/webinar/register/WN_UZKfvH0JQtat-OkrhaDbnQ