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SUMMARY:WEBINAR: The Brand & Reputation Imperative
DESCRIPTION:Be your CEO’s Value Guardian: Balancing Brand and Reputation in the Intangible Economy\nIn 2025\, with nearly 90% of the value of major companies residing in intangible assets\, the stakes for CMOs have never been higher. Among these intangibles\, brand and reputation dominate and they sit squarely in the marketing domain. \nThis session\, led by Ann Binnie and Spencer Fox\, based on our latest research with global CMOs and CCOs and enriched with insights from leading experts\, will reveal how marketing and communications leaders can become indispensable allies to their CEOs by both protecting value (“not on my watch”) and driving value growth. \nThe context has never been more urgent. Just this week\, Reuters reported that CEO turnover at S&P 500 companies has reached its fastest pace since 2005\, driven by: \n\nActivist investors reshaping leadership and strategy\,\n\nBoards showing zero tolerance for reputational missteps post-#MeToo\, and\n\nHeightened focus on culture and reputation as non-negotiable drivers of enterprise value.\n\n\nAs Jasper Street’s da Silva Vint observed: “Boards today remove executives not only to enforce policy\, but to protect shareholder\, employee\, and public trust.” \nFor marcomms leaders\, this is a call to action.\n \nBrand and reputation\, when misaligned\, destroy value. Bud Light\, Boeing\, and McDonald’s serve as cautionary tales. But when balanced and integrated\, they are the most powerful levers for value creation and risk mitigation available to the C-suite. \nIn this session\, we will: \n\nUnpack the latest research on the symbiotic relationship between brand and reputation\,\n\nShare real-world case studies that illustrate the cost of imbalance and the rewards of alignment\, and\n\nProvide a clear\, actionable roadmap to build\, protect\, and grow brand and reputation equity in direct support of the CEO’s value agenda.\n\n\nThis is not a marketing conversation. This is about taking a board-level seat at the value table. \n  \nRegister in advance for this webinar by clicking on the link below. Places are limited so we will respond to confirm your seat:\nhttps://us02web.zoom.us/webinar/register/WN_UZKfvH0JQtat-OkrhaDbnQ
URL:https://www.tovera.consulting/event/webinar-the-brand-reputation-imperative/
LOCATION:WEBINAR
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DTSTART;TZID=Europe/Guernsey:20250911T080000
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CREATED:20250911T164500Z
LAST-MODIFIED:20250911T164500Z
UID:1650-1757577600-1757610000@www.tovera.consulting
SUMMARY:25th September.
DESCRIPTION:
URL:https://www.tovera.consulting/event/25th-september/
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