Following a crisis or if a company has yet to develop a reputation management strategy, Tovera’s Reputation (Re)build approach leads executives through a process to build a strong corporate reputation. This includes elements of a Reputation Diagnostic, but also includes strategic advice to the executive team on the specific changes required that will enable the organisation to build/recover its reputation.
Results of a Reputation (Re)build usually inform corporate strategy, corporate brand positioning and stakeholder engagement strategies.
“ We engaged with Tovera following a major reputational crisis that resulted in a tangible loss of share value and also an intangible loss of support from key stakeholders. The approach Tovera took provided us with clarity on what matters most to the people that matter most to our business. It provided the evidence base to implement both a shift in how the business viewed itself and how it presented itself to its customers and stakeholders. Strategically, this meant redefining our core purpose, tactically, it gave us a programme of activities that systematically allowed us to improve relationships with stakeholders and in doing so, rebuild our reputation”
Chief Customer Officer, FTSE100 Retailer.