Strategic Planning Archives - Tovera Consulting

Protect and increase company value with a corporate brand and reputation strategy

22 March 2022 by Spencer Jordan Fox

Corporate brand and reputation are recognised as being where significant value is held in companies. On average, 90% of the value of a listed company is attributable to intangibles such as brand value and reputation ‘goodwill’. Yet intangible value can be volatile, sensitive to the whims of customers and stakeholders. Brands can lose their way […]

Do you know what your stakeholders are thinking?

12 November 2020 by Spencer Jordan Fox

When a company is making a strategic shift, like breaking into a new market or repositioning in an existing market, bringing its stakeholders with it is critical to its success. Those that choose to ignore this rule risk destroying value. A company listed in the UK, on average, is valued at over three times its […]

Pret a Manger appoints Tovera

25 December 2019 by Spencer Jordan Fox

London, 07 December 2018: Tovera Consulting (Tovera) has been appointed to lead a programme of research and insight development for Pret a Manger (Pret) to inform its engagement with stakeholders. Tovera will be working closely with Headland who have been appointed to advise on Pret’s corporate communications and public affairs. Part of the brief for […]