Blog - Tovera Consulting

Protect and increase company value with a corporate brand and reputation strategy

22 March 2022 by Spencer Jordan Fox

Corporate brand and reputation are recognised as being where significant value is held in companies. On average, 90% of the value of a listed company is attributable to intangibles such as brand value and reputation ‘goodwill’. Yet intangible value can be volatile, sensitive to the whims of customers and stakeholders. Brands can lose their way […]

Brand and Reputation insight are core to high value Intelligence Capital

21 February 2022 by Ann

The MRS’s excellent paper on Intelligence Capital is something that resonates very strongly with us at Tovera. (https://www.mrs.org.uk/resources/intelligence-capital) We find that clients attracted to our proposition tend to be those who (either implicitly or explicitly) embrace the idea of intelligence capital as an asset that has an impact on business performance and value creation. They […]

Communications Directors – you need to get a handle on Brand

15 February 2022 by Spencer Jordan Fox

An organisation’s Brand and its Reputation are both proven to contribute to its value and be fundamental to its long-term success. Thus, it follows that they should work in lockstep together. However, the disciplines of Brand management and Reputation management have developed quite separately, each traditionally being controlled by different functions in an organisation: Brand […]

It’s time to shift gear from tactical to strategic

11 July 2021 by Spencer Jordan Fox

After over a year of mostly tactical and reactive marketing and communications, you think you now know how the ground has shifted, how attitudes have changed, the degree to which expectations have grown as a result of Covid-19. So how do you navigate the post Covid-19 world and ensure your strategy is fit to win? […]

Could Nicola Sturgeon’s fate prove that you win on brand but lose on reputation?

23 March 2021 by Ann

We have been musing here at Tovera at the apparent fact that corporates, businesses, brands, even politicians seem to win on brand but lose on reputation. Normally we resist quite such binary statements and much prefer nuance, since that’s usually more reflective of untidy reality. But we can’t help but observe in the torrid time […]

When it comes to being authentic, Dolly knows best.

11 March 2021 by Spencer Jordan Fox

Dolly Parton embodies all that is good about America. A hugely talented singer-songwriter and musician; a 60-year career with global success; doing genuine good through her philanthropy projects such as the Imagination Library and the Dollywood Foundation; and just last week filmed encouraging people to get their Covid vaccine. Dolly’s rags to riches story and […]

Do you know what your stakeholders are thinking?

12 November 2020 by Spencer Jordan Fox

When a company is making a strategic shift, like breaking into a new market or repositioning in an existing market, bringing its stakeholders with it is critical to its success. Those that choose to ignore this rule risk destroying value. A company listed in the UK, on average, is valued at over three times its […]

Is transparency the first among equals of reputational virtues?

20 October 2020 by Ann

Here at Tovera we like to think of the attributes of corporate reputation that organisations try (or claim) to live by as virtues – a nice complement to, but distinct from, the organisation’s brand values. [see link here for more on that subject] Our experience over the years has taught us that there is often […]

Tovera’s Ann Binnie asks: what exactly is this “brand reputation” people are talking about?

10 August 2020 by Spencer Jordan Fox

Lately we seem to have been seeing quite a lot of reference to something called “brand reputation” in the context of potential competitive advantage or threat. This concerns us here at Tovera because it seems there might be some muddying of the waters in industry terms. And we’re always keen to gain clarity – synchronise […]

Where is your company on the Ethics Matrix?

14 July 2020 by Ann

In the news recently we learned that some companies have responded to the less adverse than expected impact of COVID 19 on their business by paying back their furlough grants to the government – an unquestionably ethical decision. This set us wondering here at Tovera about how much in recent months companies have found their […]