ethical line

Where is the ethical line?

When a reputation is ruined following a company or an individual being accused of ‘crossing the ethical line’ it begs the questions: just where is the ethical line? Perhaps more importantly, who is drawing it? And when ethics is a core tenet of reputation, what does this mean for reputation managers? There have been many […]

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Brand Reputation

Brands are relative, reputations are absolute

Here at Tovera we continue to think about why corporate brand is different from corporate reputation. I am struck by how brands declare themselves in terms of providing their benefits without harm, without doing damage, as Google might say, “not being evil”. The “extracting the negative” approach. Clearly this is because the brand is – […]

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Book Review: Dave Trott, One + One = Three

By Ann Binnie, Managing Partner, Tovera Consulting. Summary view Dave Trott tells evocative yet sparely written stories, each illustrating an important point about creativity as it applies to life, art and the world of advertising. He always has told good stories, even before “storytelling” became fashionable. So it comes naturally and this book is a […]

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Is it a reputation crisis?

A friend recently sent me an email which read “United, Pepsi, the Oscars…. so many reputation crises, so many things to blog about!” And he’s right, for people concerned with the subject of reputation, there’s a lot of subject matter around. However, I’ve been hesitant to write about these recent events as ‘reputation crises’ as […]

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CEO Reputation

CEO Reputation – how to survive a crisis

Companies mostly recover from reputation crises, CEOs rarely do. If you are a CEO or part of the executive team at a company, and you value your job and your personal reputation, then you would be wise to take an active interest in your company’s reputation. Looking back over major reputation crises a consistent picture […]

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Kraft / Unilever – a story of two reputations

There’s a headline in the Telegraph today that just about sums up the collective response to Kraft’s proposed (and now withdrawn) takeover of Unilever. It reads ‘Kraft Heinz: how to lose a deal and irritate everyone’. From a reputation perspective, the moment I read about Kraft’s proposal, I thought, ‘what on earth are they thinking? This […]

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